Culture
The People Strategy: How to be Effective in the Media
By A. C Green
In December 2008, I was approached with the idea of doing a radio show. I had never hosted a radio show in my life, so I really didn’t know where to start. As a marketing professional, I had booked my clients on radio shows, I had written jingles and commercials that aired on radio stations and I had certainly coached people, like Mayor Richard Daley and Dorothy Brown, on how to craft their message in radio commercials, but I had never sat behind the microphone to do it myself. So after about a half a second of doubt, I summoned my creative energy, pushed past the feeling of inadequacy and thought about my central focus…PEOPLE!
You see, I would always teach my clients and those I coached, to only consider your audience when you are communicating. There is a tendency to think about our own likes, dislikes, etc. but your audience will have a value ear. What brings your audience value is what they are likely going to stay and listen to. So I did a little self-
The people dynamic is crucial when it comes to communicating. So, when you get your opportunity to do a radio interview, never forget the people dynamic. Here are 3 things to always remember when you are communicating your thoughts on the radio:
- Always speak intentionally
- Talk in soundbites
- Weave your call to action into your narrative
Radio is not television, of course. The audience cannot see you, so you must speak intentionally. I have a kitchen table approach. Imagine you are sitting at the kitchen table with others who are in a conversation. You will speak intentionally to get your point heard, you will talk in soundbites to get in and out of the way of the next person trying to make a point, and you would weave your call to action into your narrative or get in quickly your central point while you are working to make your overall point.
Attention spans are short these days, so remember the people listening to the
A. C Green
Former President Obama went viral on Saturday after shooting a 3-pointer while on the campaign trail for Democratic presidential nominee Joe Biden.
Obama made the shot just before leaving a gymnasium in Flint, Mich. While he walked out the door, he told campaign staff, “That’s what I do!”
Celebrities and social media users quickly shared the clip, with some hoping the shot is a “good omen” for the former vice president ahead of the Tuesday election.
NBA star LeBron James, who previously partnered with former first lady Michelle Obama on voter initiatives, tweeted, “Now you just showing out now my friend!! That’s what you do huh??”
The clip was taken in the gymnasium of Flint’s Northwestern High School, Yahoo Sports reported. The former president and Biden campaigned together in Flint on Saturday at a drive-in rally, where Obama blasted President Trump’s “reality show” style of politics.
“He hasn’t shown any interest in doing the work or helping anybody but himself or his friends or treating the presidency as anything more than a reality show to give him the attention that he craves,” Obama said. “But unfortunately, the rest of us have to live with the consequences.”
Culture
Black families affected by police violence gather to mobilize voters in Chicago
Several families affected by police violence including those of Breonna Taylor, George Floyd, Jacob Blake, and Alvin Cole gathered to mobilize voters in Chicago. The event allowed many to turn their pain into political power, as they encouraged voting in not only presidential but local elections.
Several families affected by police violence including those of Breonna Taylor, George Floyd, Jacob Blake, and Alvin Cole gathered to mobilize voters in Chicago. The event allowed many to turn their pain into political power, as they encouraged voting in not only presidential but local elections.
1) Great way to exercise and stay fit
Dance is a great way to stay in shape. If you don’t like the gym, dancing can bring fun back into the exercise.
2) Burn calories
Dancing is all about moving your body and moving your body is a great way to burn calories. How many will you burn depends on how vigorously you dance. In an one-hour session you can burn from 250 to 400 calories.
3) Improved health
Dance can effectively promote good health by improving cardiovascular fitness, strengthening the muscles, increasing circulation, decreasing blood pressure, lowering the risk of coronary heart disease, reducing stress, and many other positive benefits.
4) Greater Coordination
Great for improving control over your body, timing and coordination skills. You will learn how to move with grace and poise.
5) Good for bones and joints
Dance is a weight-bearing activity, meaning it’s great for your bones. Weight-bearing exercises has been proven to increase bone density and help reduce the risk of osteoporosis.
6) Build confidence
Dance builds confidence by giving you a sense of success and achievement when you master it.
7) Great way to meet new people
Dancing provides a natural icebreaker and is a great way to meet new people and make new friends.
8) Lifts your mood
Any exercise can raise your spirits by raising the endorphins or so called feel good chemicals. This can lighten your mood and reduce the risk of depression.
9) Good for your Mind
Dancing will keep your mind active. It will improve circulation to the brain and help stimulate the memory by remembering all the steps. Great mental exercise.
10) Improved overall well-being
Dance has an outstanding positive effect on both physical and psychological well-being.
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